What we set and proof

Six disciplines, one press floor

SweeCrimeM is a Singapore marketing agency on Chin Swee Road. We run strategy, paid media, creative, SEO, landing pages and email / CRM under a signed scope of work — with reporting a client can audit and no promises about rankings, leads or ROAS that nobody can honestly make.

How we scope

Professional services, not a package you download

Every engagement starts with a brief we can argue with. We quote project fees or monthly retainers in SGD, separate ad spend paid directly to Google, Meta or LinkedIn, and we tell you what is still a guess before any budget moves. This is agency work for SMEs, startups and in-house teams — not a course, not a software subscription, not a guaranteed-leads scheme.

Indicative ranges below help you sense scale. Final fees depend on complexity, channels, creative volume and how much of your analytics stack needs rebuilding before we trust the dashboard.

Paid media planning on a desk with laptop and notes at the SweeCrimeM studio

Discipline 01

Marketing strategy and positioning brief session at SweeCrimeM

From S$4,800 — audit and strategy sprint

Marketing Strategy, Positioning & Messaging

Before any campaign runs, we need to know what you are actually selling and to whom. We audit your current brand messaging, review competitor positioning in your category, and interview stakeholders or front-line staff who hear objections daily. The output is a positioning document, audience segments with language that matches how people search and speak, and a messaging hierarchy you can use in ads, landing pages and sales decks. We map which channels fit which message — not every product needs TikTok, and not every B2B offer belongs on Meta. Strategy sprints typically run three to four weeks from brief to final read-out at our San Centre studio or over video. This is marketing strategy work with copywriting recommendations attached — not a slide deck that sits in a shared drive. Results depend on how the positioning is implemented across your organisation; we do not guarantee market share or revenue from strategy alone.

Paid media planning desk with analytics at the SweeCrimeM studio

From S$3,200 / month retainer plus ad spend

Paid Media Buying — Google Ads, Meta & LinkedIn

We plan, build and manage PPC campaigns on the platforms where your audience actually converts — Google Search and Performance Max, Meta Ads for prospecting and retargeting, LinkedIn for B2B with longer consideration cycles. Monthly retainers cover account structure, keyword and audience research, bid strategy, creative rotation, and weekly reporting with ROAS and cost-per-enquiry trends you can reconcile against your CRM. Ad spend is yours: it passes through to the platforms on your billing relationship, not retained by us as hidden margin. We follow platform policies, use conversion tracking we can explain, and flag when a channel is spending against a broken landing page. Paid media management for Singapore clients often starts around S$3,200 per month plus media; larger accounts with multiple markets or languages are scoped on brief. PPC performance varies with product, pricing, seasonality and creative — we report honestly and recommend pausing what is not reading clean enough to scale.

Creative ad testing session reviewing variants side by side

From S$2,400 per creative batch

Creative Production & Ad Testing

Creative is where most campaigns win or lose on a phone screen, not in the meeting room. We produce ad sets — static, carousel and short-form video where warranted — and run structured A/B testing against your existing control before you reprint what worked at scale. A batch typically includes three to five concepts with variants on headline, visual and call-to-action, produced to platform specs and reviewed on device, not just on a large monitor. We keep a proof folder of versions that did not win, because that history saves you from repeating the same mistake next quarter. Creative production fees cover concept, design, copywriting and one round of revision; additional rounds or shoot days are quoted separately. We do not buy stock that misrepresents your product, and we do not promise overnight reach from any single creative. Testing shows what performed in that window for that audience — your next batch may read differently.

Printed advertising proofs laid out for review on the press floor

From S$3,600 / month

SEO & Content Marketing

Search engine optimisation and content marketing for organisations that want qualified traffic, not vanity keyword lists. We audit technical SEO foundations, map search intent to pages that should exist, and build an editorial calendar tied to questions your sales team already answers. Monthly retainers cover on-page optimisation, content production, internal linking and reporting on rankings, clicks and conversions where tracking allows. We use white-hat practices only — no link farms, no purchased placements, no content spun to fool algorithms. Content is written for humans first, with clear brand messaging and structured data where it helps discovery. SEO timelines are measured in months, not days; we do not guarantee position one on Google for any term. For Singapore SMEs competing in crowded categories, we prioritise pages that support paid media and email flows, so content earns its place in the wider campaign rather than sitting alone on a blog nobody reads.

Landing page layout reviewed on screen during a CRO session

From S$5,500 per landing page

Landing Pages & Conversion Rate Optimisation

A landing page is where paid media and SEO either convert or leak budget. We design and build focused pages — message match to the ad, a form that asks for what you need and not what satisfies a internal data wish list, and conversion rate optimisation tests on headline, layout and proof elements. CRO work includes heatmap and session review, hypothesis documentation, and A/B tests run until we have a reading clean enough to act on. Page builds include mobile-first layout, analytics events, and handover documentation so your team can update copy without breaking tracking. Complex multi-step flows, e-commerce checkout improvements and full site rebuilds are scoped separately. We have seen enquiry rates lift when a form stopped asking for a company registration number before it asked what the person wanted — and we have seen tests that changed nothing, which we report as honestly as the wins. No landing page guarantees a conversion rate; market, offer and traffic quality all matter.

Email CRM and analytics reporting standup at San Centre

From S$2,800 / month

Email / CRM, Analytics & Reporting

Lifecycle marketing keeps the conversation going after the first click — welcome sequences, nurture flows, re-engagement and CRM hygiene so sales sees the same story marketing told. We connect email platforms to your CRM, set up marketing automation with human review before anything sends, and build dashboards that attribute enquiries without counting the same lead three times. Analytics and reporting retainers cover tag management audits, GA4 or platform-native reporting, monthly read-outs at our Chin Swee Road studio or over video, and KPI definitions your leadership can audit. We use AI tools to draft and summarise, but a human team owns the strategy and signs off the output. We follow PDPA obligations, do not buy scraped lists, and do not report vanity metrics that flatter everyone in the room. Email performance depends on list quality, offer and send frequency — we set realistic benchmarks and revise when the data says to.

Professional marketing services — results not guaranteed. SweeCrimeM Marketing Pte. Ltd. delivers strategy, paid media, creative, SEO, landing pages, conversion optimisation, email / CRM and reporting under a signed scope of work. Outcomes depend on your budget, product, pricing, market, competition, timing and how recommendations are implemented. We do not guarantee search rankings, traffic, reach, leads, sales, conversion rates, ROI or ROAS. Indicative fees above are starting ranges in SGD; final project and retainer fees are confirmed on brief. Ad spend is paid to platforms, not retained by the agency. AI assists our workflow; humans own the strategy and output.

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